• All
  • Cloud
    • Solutions
    • Virtualization
  • Data
    • Analytics
    • Big Data
  • Digital
    • Digital Marketing
    • Social Media Marketing
  • Finance
    • Cost Management
  • Human Resources
    • HR Solutions
    • Talent Management
  • IT Infra
    • App Management Solutions
    • Best Practices
    • Datacenter Solutions
    • Infra Solutions
    • Networking
    • Storage
    • Unified Communication
  • Mobility
  • Sales & Marketing
    • Customer Relationship Management
    • Sales Enablement
  • Security
  • Tech
    • Artificial Intelligence
    • Augmented Reality
    • Blockchain
    • Internet of Things
    • Machine Learning
    • Virtual Reality
Go Direct-to-Consumer and Prepare your Business for Success

Go Direct-to-Consumer and Prepare your Business for Success

Published by: Research Desk Released: Nov 19, 2019

Consumers want direct access to goods and services. In fact, consumers asking for a direct relationship is a top driver of why brands have gone direct thus far.

Brands must determine what value they will deliver to consumers, and how they, as a business, can differentiate from other channel fulfillment options. Whether brands are creating a direct channel for the first time or investing deeper in an existing program, it’s imperative that brands first understand what consumers want from a direct relationship and build around these concepts.