Go Direct-to-Consumer and Prepare your Business for Success

Go Direct-to-Consumer and Prepare your Business for Success

Oracle
Published by: Research Desk Released: Nov 19, 2019

Consumers want direct access to goods and services. In fact, consumers asking for a direct relationship is a top driver of why brands have gone direct thus far.

Brands must determine what value they will deliver to consumers, and how they, as a business, can differentiate from other channel fulfillment options. Whether brands are creating a direct channel for the first time or investing deeper in an existing program, it’s imperative that brands first understand what consumers want from a direct relationship and build around these concepts.