State of the Connected Customer

State of the Connected Customer

Salesforce
Published by: Research Desk Released: Apr 29, 2020

Salesforce Research surveyed 7,037 global consumers and business buyers to discover:

  • What defines the connected customer?
  • What are their unique preferences and expectation of companies?
  • How is technology changing the way customers consume information, communicate with companies, and purchase and seek service from brands?
  • What can today’s businesses do to stay ahead of changing customer expectations and avoid disruption?