All Whitepapers | MarTech Demand

The Ultimate Guide to Conversational Marketing

the ultimate guide to conversational marketing

Published By: Research Desk Released: Oct 01, 2020

Conversational Marketing is a method of engaging with website visitors and existing leads via dialogue-driven activities. This style of marketing puts a focus on conversations and not simply one-way t...

Demandbase Hits 109% of their Sales Goal with Exceed.ai

demandbase hits 109% of their sales goal with exceed.ai

Published By: Research Desk Released: Oct 01, 2020

Demandbase set out to find a scalable way to get more qualified leads into the sales pipeline and more sales time for reps. They realized that there are two key initiatives to reach his goal. Get...

ChannelSight Scaled Lead Qualification and Nurturing 2X, Resulting in an Additional €200,000 in Revenue Opportunities within 3 Months

channelsight scaled lead qualification and nurturing 2x, resulting in an additional €200...

Published By: Research Desk Released: Oct 01, 2020

In reaching their target personas, ChannelSight works through multiple marketing channels such as inbound, outbound and through third-party publishers. Following up and qualifying leads from all these...

CBORD Triples Sales Qualified Leads while Reducing the Cost of Acquisition by 79%

cbord triples sales qualified leads while reducing the cost of acquisition by 79%

Published By: Research Desk Released: Oct 01, 2020

Following up and qualifying leads created a significant workload for CBORD sales team. To ensure no opportunity was missed, CBORD looked for a solution that would automate outreach to leads, enabling ...

An Introduction to Conversational Lead Nurturing

an introduction to conversational lead nurturing

Published By: Research Desk Released: Oct 01, 2020

Traditional lead nurturing involves sending relevant content to your leads at specified intervals. You track click-throughs, time on page, and downloads of gated content to try and move your leads for...

Build an irresistible commerce experience

build an irresistible commerce experience

Published By: Research Desk Released: Sep 30, 2020

This e-book identifies the essential E-commerce features required to create an irresistible experience at all stages of the customer journey....

Magic Quadrant for CRM Lead Management

magic quadrant for crm lead management

Published By: Research Desk Released: Sep 30, 2020

B2B marketers need lead management applications that provide for a consistent experience along increasingly complex buyer journeys that cross between digital and human touchpoints. They need to shift ...

Gaining a Cybersecurity Edge with Threat Intelligence

gaining a cybersecurity edge with threat intelligence

Published By: Research Desk Released: Sep 29, 2020

Understanding how threat actors think and operate is an essential component of blocking and remediating future digital assaults aimed at siphoning critical data or shutting down operations. This SC Me...

Balancing act: fleet efficiency and safety

balancing act: fleet efficiency and safety

Published By: Research Desk Released: Sep 24, 2020

Operating a successful fleet requires high levels of safety and efficiency. However, when a business elevates its safety standards, it may notice a decline in efficiency – and vice versa. In the ...

5 Ways to Migrate Costly Software Supply Chain Attacks to Get Your SDVC in Check

5 ways to migrate costly software supply chain attacks to get your sdvc in check

Published By: Research Desk Released: Sep 23, 2020

START DATE:9/28/2020 START TIME:2:00 PM EDT DURATION:60 MINUTES ABSTRACT: Developing your digital business means developing new web and mobile applications, migrating to cloud, and evolving ...

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