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Boosting ROI with Effective B2B Marketing Attribution
Insights Desk
May 13, 2023
Highlights: With the help of B2B marketing attribution, you can track the channel’s performance and understand what actually drives the business. Attribution recognizes the messages and chan...
Promising Content Marketing Trends for 2023
Insights Desk
May 08, 2023
Highlights: Businesses can build a community of followers that frequently interact with their brand on social media and other platforms by producing intriguing content. It is anticipated that ...
5 Best Examples of Omnichannel Marketing
Research Desk
Apr 11, 2023
While it’s clear that an omnichannel commerce strategy is important for driving e-commerce success, it’s not always easy to know how to get started, especially when it comes to omnichannel marketi...
Top Reasons to Consider Marketing Automation
Insights Desk
Nov 02, 2022
Highlights: According to Statista, the top three benefits of marketing automation, as ranked by sales and marketing professionals and executives, are as follows: time savings on repetitive work (...
The Definitive Guide to Marketing Metrics and Analytics _PAI_
Research Desk
Apr 24, 2021
How marketing metrics and analytics can benefit you The role of marketing is constantly evolving, and more than ever, marketing has to prove its impact on the success of the business. With increa...
The Definitive Guide to Marketing Automation _MPG_
Research Desk
Apr 24, 2021
How can marketing automation benefit you? Marketing automation allows businesses to save time and money, measure and optimize marketing investments, and grow revenue faster. According to our benchm...
Social Media Marketing Trends to Swear by in 2021
Insights Desk
Feb 18, 2021
Want to know what’s trending! Marketing is an extremely dynamic concept, and the marketing formula is not the same for every organization. Nowadays, businesses have so many different ways at the...
Agile Marketing Transformation: Why It’s Key to Your Success
Research Desk
Feb 12, 2021
Between the worldwide global pandemic and dramatic shifts in consumer confidence, there has never been a greater need for agility in business. And this on top of an already tenuous marketing landsc...
The Future of Marketing
Research Desk
Jan 12, 2021
In today’s privacy-first environment, publishers are struggling to understand their audience's full behavior along the path to purchase. And brands are up against the challenge of running omnichanne...
Personalized Sales and Marketing in COVID Times
Insights Desk
Oct 15, 2020
Personalization is a new trend that has emerged in every field. Personalization in sales and marketing is now the need of the time. Different industries were already preparing for 2020 with all of ...
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