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Marketing is an extremely dynamic concept, and the marketing formula is not the same for every organization.

Nowadays, businesses have so many different ways at their discretion to put their products and services on the market. Still, social media marketing is irreplaceable. Do you know why?

Social media is an essential asset for any marketing strategy.

Social media platforms keep you connected with your audience, customers, and promptly increases awareness and any developments in your brand. It also supports sales and boosts leads.

According to data shared by Emarsys (2019), there are 3.5 billion social media users across the globe. And this figure amounts to about 45% of the current population (well, this is a lot of exposure).

Not just this, but another study by Globalwebindex (2018) concludes that people spend an average of 3 hours per day on social media. (I am sure this figure must have surged quite a bit considering the lockdown and pandemic season.)

The power of social media marketing

Brands are riding the wave of social media marketing. According to a study by Buffer (2019), 73% of marketers believe their social media efforts have been somewhat or very effective.

Well, it does not stop here. As per a study by Globalwebindex (2018), it is observed that 54% of social media users navigate through these platforms to search for products and services.

These statistics clearly show the strong impact and reach social media can get your business.

How to use social media marketing tools for an unfair advantage

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This is the standard drill that everyone on social media works for to make a difference. But do you know there is so much more that needs to be done behind the scenes?

When we browse through our social media accounts, we come across posts and videos that grab our attention and look effortless.

But to get that effortless experience across, a lot of hard work goes in the background.

However, to ease up, fast-track, and add value to the process, there are various social media marketing tools that digital marketers or digital marketing companies prefer to leverage for maximum benefit.

Let’s take a look:

Lead gen tool

  • OptinMonster
  • Audiense

Buyer persona tools

  • Socedo
  • Socialbakers

Security tools

  • ZeroFOX
  • LastPass

Analytical tools

  • Followerwonk
  • Agorapulse
  • Twitter Analytics
  • Facebook Analytics

Content creation tools

  • Tailwind
  • Revive Old Posts
  • BuzzSumo
  • Tagboard

(The tools mentioned are randomly placed and not in any chronological order.)

Social media marketing trends to swear by in 2021

2020 has been a roller coaster ride for everyone. Unexpected and a lot of first experiences is what 2020 showed us.

Amidst all the chaos, social media was a medium that kept the world connected, entertained, and successful.

Digital marketing indeed has gone through a plethora of changes in the past decade. Simultaneously, social media has not just evolved but endured and come a long way to be touted as one of the most powerful channels in modern marketing.

But like I said before, social media is far from easy. It is a platform that experiences constant updates, rapid shifts, and fierce competition. And to deal with this with confidence, it is essential to keep your arsenal updated with what’s trending in the world of social media marketing.

Let’s get started:

1. Do not ignore the power of video content

Believe it or not, video content has the caliber to dominate social feeds. Video content already has a firm grip on social media. Have a look at the following statistics to believe your eyes.

  • 92% of users who watch videos on smartphones share them with others
  • 72% of customers prefer to learn more about a product or a service via a video rather than a text advertisement
  • Website visitors spend 88% more time on websites that have videos
  • 54% of customers say they want to see more videos from brands

On the broader front, almost every social media platform, right from YouTube, Facebook, Instagram, and even LinkedIn, offers users functionality to upload.

This is the power of video content that no business can afford to ignore.

2. Stories will nail it

Did you know humans had an attention span lesser than that of a goldfish? This is why stories work really well.

Social media stories are basically a kind of news feed with audio and visuals rather than the traditional text-heavy content.

The short video clip format promoted by Snapchat was once considered a mere teenager fad. Today, it has risen above all expectations to become one of the most appreciated and fast-growing social media trends of the decade.

This probably is why every social media company is integrating a story feed in its interface.


3. Adoption of influencer marketing

Did you hear about the outage “Signal,” the alternate “WhatsApp” app, faced after Elon Musk’s two-word tweet that read “Use Signal?”

Well, this is the kind of impact influencer marketing can have on any business.

To pace up the digital marketing results and make a significant difference to the web traffic, influencer marketing is yet another well-established formula that promises to stay and work for a long time.

In fact, 63% of marketers plan to add to their existing budget allocated for influencer marketing in 2021 as the ROI it offers is approximately USD 5.20 for every dollar spent.

The reason influencer marketing works well is the fact that customers are tired of scripted ads. Now all that they need is a face who is loyal, connected, and true to his or her reviews and recommendations.

Wrapping up

Social Media Marketing has gained immense momentum post-pandemic. As people use social media more responsibly and with great expectations, it is extremely essential to control how your audience chooses to spend their digital time. But to get that right, we must understand the pattern they pick and then follow for optimum results.