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Outcome-Based Marketing Framework: Profitable
Research Desk
Feb 12, 2021
Do you know who your brand's "movable middles" are? Companies that are successful at targeting and convincing this key segment through outcome-based marketing see 5X the advertising impact over re...
The Future of Marketing
Research Desk
Jan 12, 2021
In today’s privacy-first environment, publishers are struggling to understand their audience's full behavior along the path to purchase. And brands are up against the challenge of running omnichanne...
The Ultimate Guide to Influencer Marketing
Research Desk
Dec 01, 2020
Everything you need for your next Influencer Marketing campaign As the word ‘influencer’ becomes increasingly commonplace, it is imperative that marketers differentiate between influencers and ...
Really Simple Systems Adds New Marketing Tool to Its All-in-one CRM Solution
Insights Desk
Nov 01, 2020
Really Simple Systems, a leading cloud software developer and vendor, announced a new integrated marketing tool as part of its all-in-one CRM solution. Really Simple Systems, known as a popular cl...
Part 2: Social Media Marketing Guide for Dummies
Insights Desk
Oct 13, 2020
Finally, the wait is over, and here goes part 2 of SMM. In part 1, we covered the SMM basics, including what is social media, social media marketing (SMM), social media strategy, and how to conduct su...
Sarbacane Group Raised USD 27 M to Innovate Digital Marketing
Insights Desk
Sep 14, 2020
Based in northern France and headquartered in New York, the Sarbacane Group, a publisher of applications for corporate communications, has raised USD 27 million in funding. The round was led by IDI, a...
Sales Enablement – Key to the Lock of Marketing
Insights Desk
Aug 30, 2020
Sales enablement can simply be defined as a process that helps sales people sell more effectively by providing the sales organizations information, content, and tools they need. Consider marketin...
Prism Digital Appointed Digital Marketing Service Provider for Morozoff Gulf
Insights Desk
Jun 25, 2020
The Japanese confectionery brand Morozoff Gulf has appointed Prism Digital, a leading digital marketing agency in Dubai, for digital marketing services. A report states that Prism Digital has won the ...
Email Week 2020: Explore in Detail What are the Fundamentals of Email Marketing
Insights Desk
Jun 10, 2020
“Email has an ability many channels don’t: creating valuable, personal touches—at scale.” David Newman Let us find out how. 2020, a year where the devastation is out of control with nat...
SmarterHQ Launches Smarter Predictions to Enhance Digital Marketing Across All Channels
Insights Desk
May 26, 2020
SmarterHQ, on May 20, 2020, announced the launch of the Smarter Predictions tool, allowing marketers to implement machine learning and modeled campaigns across all of the data and communication channe...
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