All Whitepapers | MarTech Demand

ABM Program Success: ABM mix increases from 0% to 40% of demand generation in 6 months

abm program success: abm mix increases from 0% to 40% of demand generation in 6 months

Published By: Research Desk Released: Mar 12, 2019

FinancialForce is a cloud ERP solution backed by Salesforce. Its ERP is customized for many different use cases such as accounting, professional services automation (PSA), human capital management (HC...

How Mobile Tools are Changing Retail

how mobile tools are changing retail

Published By: Research Desk Released: Mar 11, 2019

It’s no secret that mobile devices have become integral to our working and personal lives. Mobile devices increasingly enable businesses like yours to operate more efficiently and grow faster than e...

SAP Digital Transformation Requires Continuous Testing

sap digital transformation requires continuous testing

Published By: Research Desk Released: Mar 07, 2019

With today’s enterprise IT landscape evolving faster than ever, it’s hardly surprising that IT teams find it difficult to keep pace with the seemingly non-stop testing requirement for new software...

CFOs now in the Digital Driving Seat

cfos now in the digital driving seat

Published By: Research Desk Released: Mar 06, 2019

The finance team’s data analytics skills put CFOs in the driving seat of digital change. Read the Economist Intelligence Unit report now to learn:How finance helps other business units meet their di...

The Definitive Guide to Social Media Marketing

the definitive guide to social media marketing

Published By: Research Desk Released: Mar 05, 2019

The impact of social media transcends almost every aspect of our daily lives—work, politics, breaking news, and more. Today, it’s almost universally used—by consumers and brands—and is one of ...

The Definitive Guide to Account-Based Marketing

the definitive guide to account-based marketing

Published By: Research Desk Released: Mar 05, 2019

It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance ...

The Cost of an Unsubscribe

the cost of an unsubscribe

Published By: Research Desk Released: Mar 04, 2019

Email marketers have always dreaded the unsubscribe, and at the cost of nearly $18 or more per unsubscribe depending on your average order value, it’s clear why. Altogether, the cost of an unsubscri...

The Definitive Guide to Engaging Email Marketing

the definitive guide to engaging email marketing

Published By: Research Desk Released: Feb 27, 2019

Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational. Download our new Definitive Gu...

Moving to Marketo: Accelerate Your ROI with Seamless Migration

moving to marketo: accelerate your roi with seamless migration

Published By: Research Desk Released: Feb 27, 2019

Is your legacy platform holding back your enterprise? Perhaps outdated or complex functionality makes the simplest work flows cumbersome to create and edit. Maybe your marketing team needs to rely hea...

The Golden Record: Advancing Identity Resolution Capabilities

the golden record: advancing identity resolution capabilities

Published By: Research Desk Released: Feb 27, 2019

Brands are competing on CX. This requires hyper-personalized, real-time omnichannel experiences, but that’s impossible without starting at the beginning: identity resolution. Identity resolution is ...

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